Ziņas
There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.
Firstly, it's clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there's no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. With Google’s strong network of advertisers, they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there's no indication that this will not happen in the future.
Also, a lot of people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this isn't public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. A lot of people may make AdSense-only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzzword of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
svētdiena, 2013. gada 27. oktobris
Where Adsense Should Appear
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.
Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.
Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits you've seen all being pulled of all over the Internet, you might be interested in a couple of tools.
These software tools are designed to aid AdSense publishers in getting a better understanding on how traffic flows through their site. Some will help you in understanding which keywords gain you more money and which locations give you the best AdSense payment.
One of the best such tools available is AdSense Gold (http://www.profitbooks.com/go/astracker) which allows you to have a better understanding of which ads and formats actually get more clicks and which are useful or nearly useless.
This program works by tracking views and clicks on all the publisher's pages. It even goes as far as offering you the possibility to see which referrer each visitor came in through.
There's a free tool called SynSense (http://www.singerscreations.com/RSS/Posts/235.asp) which is more of an AdSense monitoring tool. This sits in the tray and offers actualized AdSense stats as you hover your mouse over its icon. It's a very nice tool for those which like to be informed on how their AdSense is doing at all times of the day.
Google provides you with stats in a csv format on their site. So someone made a tool that can automatically download such files and extract a lot of information from them. The name of this tool is CSV AdStats and it is available from http://www.nix.fr/en/csvadstats.aspx?q=download
It has a large number of features, including the possibility to highly customize reported stats, exporting data and charts to other formats. It's in French but the language can very easily be changed to English.
Of course any tool can only access these stats as often as 15 minutes but the authors are well aware of that fact and none of these tools will get you in trouble with Google because of that.
If, however, you're browsing content most of the time, and your tool of choice is the Firefox Internet browser, there's an extension for this program that allows you to view the stats in your status bar.
Again, this software is aware of Google's 15 minute rule and enforces its usage, 15 minutes being the minimum time between updates. The Google AdSense notifier for Firefox can be obtained from http://code.mincus.com/?p=3
There is also a program called Golden Keywords out there that helps you in getting the best keywords for your site. It's really efficient and very easy to use. It does come with a price tag though, it costs $49.95 and it can be obtained from http://www.regnow.com/softsell/nph-softsell.cgi?item=8616-2
So as you can see, software developers are making more and more programs meant to help you in your quest to maximize your AdSense profits. But before you go out looking for them remember that Google has a few features of its own as well.
It does offer some reports (albeit a bit more limited) and using the 'channels' feature is a good way of finding out which ads on your site are really bringing in most of the revenue.
Be on the look out as new tools appear daily and make sure to invest time in your site, as that is the real key in success with AdSense.
10 Easy Ways to Cheat Google Adsense (and get your AdSense account disabled)
sestdiena, 2013. gada 26. oktobris
Success on Adsense – 5 Quick Tips
As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.
But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.
You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.
The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.
The most important thing is not to create "artificial clicks" through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.
Failing to comply with Google's terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It's because this is the difference between life or death.
The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren't knowledgeable enough to change default color palettes.
Others just can't seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.
Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.
Fourthly, banner ads are also a very bad idea if you're using AdSense. 480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.
And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.
So these are the most important five things people get wrong while using the AdSense program. But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.
Never break Google's policy. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480x60) adds unless you really know what you're doing and constantly keep your site fresh and up to date.
So with that in mind you should be raising your AdSense revenues in no time.
SEO for Adsense
If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.
Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.
The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.
And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.
This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.
And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.
So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.
In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.
Positioning of Adverts
After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.
The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.
But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.
If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.
Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.
This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.
Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.
And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.
piektdiena, 2013. gada 25. oktobris
Adsense is for Everyone
When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.
Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.
But of course, as you might very well know, AdSense isn't just profitable for Google. It's also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.
So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that's profitable for everyone in the chain. So why would AdSense be any different.
Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet's advertising model.
You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term "navigating" is probably the most precise one at describing this situation.
So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other.
It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don't have that feeling of someone trying to lure them into spending money. Ironically, however, they're wrong.
It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.
Their ads can reach any website that deals with anything similar to what they're trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google's AdSense a publisher's best friend.
It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they're interested in that topic.
But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google's advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.
This is by far the most profitable hook-up deal you're ever going to see anywhere on the Internet.
So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google's AdSense.
Adsense - Pros and Cons
You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.
Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.
AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.
AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.
AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.
It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.
But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons.
Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.
There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.
First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.
When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.
Click Fraud
If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called "click fraud". But what exactly is click fraud and how is it accomplished?
Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income.
There are people setting up sites for the sole purpose of fraudulently generating revenue through Google's AdSense program. These users achieve an incredible number of clicks through many methods, some complex and sophisticated and some rudimentary and simple.
One of the most complex is through the use of so called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click the banners as well).
Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search.
Another, more rudimentary method is to hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they're prepared to do so for just $0.50 an hour.
Of course, there's a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued.
To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What's even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.
And don't think this happens only in isolated instances. There is a great deal of illegal activity in this domain.
In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.
Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement.
It is estimated that more then 20% of the clicks that follow an AdSense link are just done in order to get money from the person paying for the ad. Some people believe the number of fraudulent clicks to be even twice as large.
There are a great deal more schemes involving click fraud, such as groups of AdSense publishers clicking each other's links (which is referred to as "clicking rings", or spamming people so that they click such links.
Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes.
There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.
How Much Money Will I earn Through Adsense?
If you're looking at Google's AdSense program you're surely asking yourself how much you could make from such a program, and you probably think you can't make as much as you can from traditional advertising schemes.
Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites.
While there's nothing official, rumors circulate around the Internet concerning the amount of cash a website can earn by using AdSense. And many people (illegally) disclose how much they have been making with AdSense. There are stories of people raising over one thousand dollars per month using AdSense.
There are also stories of people exceeding $100,000.00 per month but it's a bit hard to believe such stories. The truth to the matter is that if you have a small website and you just want it to support itself, and don't wish to reach your pocket for its maintenance costs you can probably do this with AdSense.
AdSense is also very good for people who host a lot of pages. Even if the said pages don't generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.
There's no telling how much money you're going to make by using Google's AdSense but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.
First, is the amount of visits you get every day. While there's no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you'll be making good money.
Also, this depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) you're bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).
Basically, what it translates to is that if a large proportion of your site's visitors click the ads you'll be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.
Then of course, there's the position and number of ads on your website. While you don't want to overdo it, having many links will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).
There's something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with AdSense.
All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you'll be making a lot of money with AdSense.
Even if you aren't in the above categories, AdSense is still worth using because there's very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the post at the end of the month.
How Adsense Changed the Internet
Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren't.
This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a daily part of our on-line lives.
Even before AdSense came out a lot of people were advertising through AdWords. It ensured a lot of publicity through getting your site listed at the top in Google search queries. It took away a lot of the pain and price of SEO and the large amount of time you had to wait until you were finally on top. It made launching a website, a realistic way to instant profitability instead of a long term strategy with no immediate returns.
Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. And so it's for that reason that AdSense has brought a new sense of advertising to the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure.
Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for.
All you do is come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.
Of course, probably the largest change in the way the Internet works due to AdSense comes from the publishers' point of view. Whereas one would previously have to jump through many hoops to get a website to even support itself now people are making fortunes off their sites. This leads to motivation for content, and resources for web surfers.
That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather then be concerned with the economic specifics of maintaining a site’s profitability. Although time is invested in adsense, a large capital investment is not.
It's no surprise that the blogging phenomenon exploded when AdSense came out a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it through AdSense.
And thirdly, one can't ignore the impact AdSense has had over the casual everyday web surfer. Whereas people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads.
People nowadays will take a long look at a sponsored ad. Why? Well because the whole setup brings forth a feeling of confidence about the advertiser. People don't ignore a text ad as easily as they do a graphical banner.
Another thing to note is that graphical banners have become even less profitable nowadays. It is because of this that many people are walking away from affiliate type networks to AdSense.
Of course, there are bad effects as well, with people making websites solely for the purpose of running AdSense on them and just as well, with a large phenomenon of 'click fraud', people creating artificial clicks for various reasons.
But Google does try to control such behavior, and really isn't to be blamed for such individuals' actions. All in all Google AdSense is transforming the way the Internet works and it's doing so mostly in a good way.
Now those with ideas can write them down, and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted way. Adsense has changed the internet through supporting the economic interests of businesses, and the utility of consumers.
Google PPC: Content or Search?
When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results.
There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.
Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.
Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages.
Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.
Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.
Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.
Top 70 Google Adsense High Paying Keywords 2013
Google Adsense is the #1 Cost Per Click (CPC) and Pay Per Click (PPC) Program where people can earn money by showing ads in their website.Adsense also have has a unique algorithm to determine the cost of the revenue where people get a particular click.
Sometime the Google Adsense Ads cost become too high up to $60 for a single click.So today I will share with you Top 20 Google Adsense High Paying Keywords 2013 take a look at these below:
MESOTHELIOMA LAW FIRM ($ 179.01)
DONATE CAR TO CHARITY CALIFORNIA ($130.25)
DONATE CAR FOR TAX CREDIT ($126.65)
DONATE CARS IN MA ($125.58)
DONATE YOUR CAR SACRAMENTO ($118.20)
HOW TO DONATE A CAR IN CALIFORNIA ($111.21)
SELL ANNUITY PAYMENT ( $ 107.46 )
DONATE YOUR CAR FOR KIDS ($106.01)
ASBESTOS LAWYERS ( $ 105.84 )
STRUCTURED ANNUITY SETTLEMENT ($100.8)
ANNUITY SETTLEMENTS ($ 100.72 )
CAR INSURANCE QUOTES COLORADO ($100.93)
NUNAVUT CULTURE ($99.52)
DAYTON FREIGHT LINES ($99.39)
HARDDRIVE DATA RECOVERY SERVICES ($98.59)
DONATE A CAR IN MARYLAND ($98.51)
MOTOR REPLACEMENTS ($98.43)
CHEAP DOMAIN REGISTRATION HOSTING ($98.39)
DONATING A CAR IN MARYLAND ($98.20)
DONATE CARS ILLINOIS ($98.13)
CRIMINAL DEFENSE ATTORNEYS FLORIDA ($98.07)
BEST CRIMINAL LAWYER IN ARIZONA ($97.93)
CAR INSURANCE QUOTES UTAH ($97.92)
LIFE INSURANCE CO LINCOLN ($97.07)
HOLLAND MICHIGAN COLLEGE ($95.74)
ONLINE MOTOR INSURANCE QUOTES ($95.73)
ONLINE COLLEDGES ($95.65)
PAPERPORT PROMOTIONAL CODE ($95.13)
ONLINECLASSES ($95.06)
WORLD TRADE CENTER FOOTAGE ($95.02)
MASSAGE SCHOOL DALLAS TEXAS ($94.90)
PSYCHIC FOR FREE ($94.61)
DONATE OLD CARS TO CHARITY ($94.55)
LOW CREDIT LINE CREDIT CARDS ($94.49)
DALLAS MESOTHELIOMA ATTORNEYS ($94.33)
CAR INSURANCE QUOTES MN ($94.29)
DONATE YOUR CAR FOR MONEY ($94.01)
CHEAP AUTO INSURANCE IN VA ($93.84)
MET AUTO ($93.70)
FORENSICS ONLINE COURSE ($93.51)
HOME PHONE INTERNET BUNDLE ($93.32)
DONATING USED CARS TO CHARITY ($93.17)
PHD IN COUNSELING EDUCATION ($92.99)
NEUSON ($92.89)
CAR INSURANCE QUOTES PA ($92.88)
ROYALTY FREE IMAGES STOCK ($92.76)
CAR INSURANCE IN SOUTH DAKOTA ($92.72)
EMAIL BULK SERVICE ($92.55)
WEBEX COSTS ($92.38)
CHEAP CAR INSURANCE FOR LADIES ($92.23)
CHEAP CAR INSURANCE IN VIRGINIA ($92.03)
REGISTER FREE DOMAINS ($92.03)
BETTER CONFERENCING CALLS ($91.44)
FUTURISTIC ARCHITECTURE ($91.44)
MORTGAGE ADVISER ($91.29)
CAR DONATE ($ 88.26 )
VIRTUAL DATA ROOMS ($ 83.18 )
AUTOMOBILE ACCIDENT ATTORNEY ($ 76.57 )
AUTO ACCIDENT ATTORNEY ($ 75.64 )
CAR ACCIDENT LAWYERS ($ 75.17 )
DATA RECOVERY RAID ( $ 73.22)
MOTOR INSURANCE QUOTES ($ 68.61 )
PERSONAL INJURY LAWYER ($ 66.53)
CAR INSURANCE QUOTES ($ 61.03)
ASBESTOS LUNG CANCER ($60.96)
INJURY LAWYERS ($60.79)
PERSONAL INJURY LAW FIRM ($60.56)
ONLINE CRIMINAL JUSTICE DEGREE ($60.4)
CAR INSURANCE COMPANIES ($ 58.66 )
BUSINESS VOIP SOLUTIONS ($ 51.9 )
Other:
Insurance, Treatment, Loans, Attorney, Mortgage, Hosting, Rehab, Classes, Transfer,Recovery,
Software, Claim, Trading, Lawyer,Donate, Credit, Conference Call, Degree, Gas/ Electricity, Cord Blood
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